Spring 2008 White Paper: The Search Game - How to Adapt to the Changing Rules to Become a Major Pay-Per-Click Player
If your website is a component of your marketing and communications plan, then Search Engine Marketing (SEM) and Pay-Per-Click Advertising (PPC) should be key elements of your online marketing efforts. Read further to discover the key elements of a successful SEM and PPC strategy.
Download this white paper

Spring 2008 White Paper: Variable Data Publications
Read up on EMG's Variable Data Publications (VDPs) - the best way to create completely customized, eco-friendly communications for your institution. This white paper covers a brief history of personalized communications and outlines the benefits and specifications of the latest VDP applications.
Download this white paper

EMG's UNLV VDP: PODi Best Practices in Digital Print Case Study
The University of Nevada, Las Vegas (UNLV) Foundation sought an online development communications system that would allow fundraising campaign directors to personalize and produce donor literature. Read more to learn how this innovative system allows UNLV to tailor communications to effectively target major donors.
Download this case study

The YOU Revolution
Summer is a great time for self-reflection and introspection as we think about the coming months and the ambitions we have for the fall. There is a revolution brewing – the YOU revolution. Across multiple industries, more and more companies are giving their customers a voice along with choice. Here are a few suggestion of how you can implement your own “YOU Revolution.”
By: Damien Navarro
Download this case study

Maintaining a fresh homepage
Your website is a portal to your institution and the homepage is the virtual embodiment of your first impression. Maintaining a fresh homepage is critical to a successful first impression and to draw visitors to investigate further. This article will cover the primary considerations in maintaining a fresh homepage.
By: Dr. Blaine Behringer
Download this case study

A Circle of Communication
Audience, Broadcaster, and Media - Integration
A ground-level look at the hottest “buzz” in personalized marketing, Integrated Media Campaigns.
By: Damien Navarro
Download this case study

You Needed it Yesterday:
Six Things You Can Do to Get Your Web Project Turned Around Faster
You may have signed a contract for a web project with an outside firm, or maybe you are just thinking about making a few simple modifications to your website internally. Inevitably, seasoned web producers and newcomers alike run into easily avoidable issues that hold up their projects. This article outlines a few simple suggestions to help you sidestep these obstacles.
By: Jesse Brossa
Download this case study

How to Ensure a Successful Video Production
Part 1 – Content
Video projects involve extensive time and resources to produce. There are several parameters that need to be considered before embarking on any video production project. This five-part series will address the primary areas that define most video projects. By addressing these parameters in the initial stages of the production process, you can improve the chances of a successful production and avoid expensive and unnecessary mistakes. Part One addresses three key decisions you will need to consider with regards to the content of your video.
by: Jeff Simpson
Download this case study

Group Strategy
The Physiology of Groups: Setting Up a Reaction for Success
From identifying the key players to confronting the opposition, there are many strategies project managers can use to improve the speed and reduce the effort needed to produce successful media projects. When working with a group with diverse interests, it is important to get all the critical elements onboard early in the development process. This article highlights the strategies you can use to cultivate group ownership and involvement.
by: Dr. Blaine Behringer
Download this case study

Case Study: Loma Linda University
After spending the better half of the last ten years behind the technology curve, Loma Linda University had decided that it wanted to completely “start over” in what would be a completely new direction for the University: creatively, administratively and competitively. Earthbound was hired to imagine and develop an entirely new University-wide strategic media campaign for LLU.
Download this case study

Case Study: University of Las Vegas
The University of Nevada, Las Vegas approached Earthbound to collaborate in developing a robust variable data publication (VDP) application that would assist in leading, streamlining, expanding and reinforcing the reach of UNLV’s first-ever comprehensive fundraising campaign.
Download this case study

White Paper: Variable Data Publications
VDP or Variable Data Publication is a way to create completely customized communications. This white paper covers a brief history of personalized communications and outlines the benefits and specifications of the latest VDP applications.
Download this white paper